Challenge:

Well Aliments is a supplements and vitamins brand with global ambitions and demand waiting to be captured in dozens of markets at once. The challenge with international search advertising isn't reach, it's efficiency: running Google Ads across 50 countries, each with its own language, intent, competition, and cost-per-click, without spend running ahead of return. They partnered with CoreXponent to build a Google Ads engine that turns worldwide search demand into profitable, measurable sales.

Solution

• Global Google Ads Architecture:
• We structured Search, Shopping, and Performance Max campaigns across 50 countries, organized so budget, bids, and reporting could be controlled per market instead of averaged into a single blur.
• Localized Keywords & Intent:
• We researched supplement and vitamin search demand market by market, localizing keywords, ad copy, and landing experiences so each country saw relevant, high-intent messaging in its own language.
• Conversion & Feed Optimization:
• We optimized the product feed and landing pages so the high-intent clicks we paid for actually converted, tightening the path from search result to checkout.
• Profit-Focused Bidding & Reporting:
• We managed bids toward return on ad spend and profitable revenue, scaling the markets that performed and reining in the ones that didn't, with reporting tied to sales rather than clicks.
• Compliance-Ready Claims:
• Supplements live and die by their claims. We kept ad copy and landing content aligned with category and platform compliance so growth never put the account, or the brand, at risk.

Results:

The global Google Ads engine turned worldwide search demand into a profitable growth channel for Well Aliments:

• Sales Growth:
• The campaigns drove an astounding +700% surge in sales, powered by qualified, in-market search traffic converting across dozens of countries.
• Traffic & Visibility:
• Website traffic grew by more than +200,000 visitors, with over +10 million in search impressions putting the brand in front of new, in-market customers worldwide.
• Scalable Global Footprint:
• Beyond the numbers, Well Aliments gained a repeatable, measurable system for acquiring customers profitably across 50 countries, owned entirely by the brand.

+700%

Growth In Sales

+200,000

Website Visits

50

Countries Targeted

Conclusion

The CoreXponent-Well Aliments partnership shows what disciplined, profit-focused Google Ads can do for a supplements and vitamins brand operating at global scale. By structuring campaigns market by market, localizing intent, and managing every bid toward profitable revenue, we turned worldwide search demand into a reliable, repeatable sales channel across 50 countries. If you're a supplements, health, or beauty brand looking to scale on Google, at home or worldwide, CoreXponent builds the growth engine that gets you there. To find out how we can scale your brand, reach out toinfo@corexponent.com